C. Floyd Larkin, BA

(844) 277-2527 | main

President + Founder

Floyd is a pioneer in the defibrillation and life-saving industry.  Originally from rural Sumter County, AL, he graduated from the University of Alabama and then began his career in 1978 with MedTronics (later Physio Control and now Stryker) selling LifePak manual defibrillation into clinics, hospitals, and fire/EMS agencies.

Nearly twenty years later, Floyd retired from Physio Control and launched a brand-new business – Stop Heart Attack – from his garage in Hoover, AL, focused on equipping the general public with life-saving automated external defibrillators (AEDs) and CPR training to fight against sudden cardiac arrest.  For the next two decades Stop Heart Attack succeeded at distributing over 15,000 AEDs to churches, businesses, government, schools, homes, and utility companies.  

In 2017, Floyd merged with Birmingham-based Trio Safety CPR+AED – a powerful combination that has strengthened the impact of CPR and AED across the region.  This resulted in the re-branding of these two companies into GoRescue – now a family of five life-saving brands now known as GoRescue Brands, Inc., that has increased 5x in size and capability since the merger.

Floyd serves as a founding member of and on the board of directors with The Lord Wedgwood Charity, a non-profit organization equipping athletic programs, schools, and underserved areas with AEDs.  His passions include golfing, fishing, and spending time with his wife, Claire.  One interesting fact about Floyd is he received an honorary doctorate from the University of Alabama in 2018.  


  • Bachelor of Arts – Business Management – University of Alabama 
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